Festival of British Eventing

The Magic Millions Festival of British Eventing takes place at Gatcombe Park, home of HRH The Princess Royal and her family, in one of the most beautiful areas of the Cotswolds.  This established and world respected sporting event has been running for over 35 years, creating a must have date in the diary for both competitors and general public alike.

This event attracts a good audience who appreciate high-end clothing, accessories and craftwork. They have spending power and successful regular exhibitors include those with a higher-end price range.

The event continues and enhances your link with the visitors from Badminton, the equestrian visitor enjoys building a regular purchasing relationship often culminating at Burghley. These are useful customers to cultivate, keeping a regular database of email addresses and letting them know when they can see your stand again creates a very useful base for sales at each event – this extra work definitely pays off. Although it is much smaller than Badminton it does attract excellent quality visitors who appreciate good craftwork.

We have an excellent site on a main avenue with part of the cross country course behind our pavilion enhancing our flow of visitors further, exhibitors reported good sales in 2019.

A most reliable event for sales, interest and enjoyment.

Our craft pavilion includes an area for specialist foods that are taken home to be consumed.